Shopee Search Ads Untuk Promosi Kedai Anda ( Shop Ads)
Berita Baik dimana Shoppermaniac mendapat kelulusan Shop Ads. Saya pun tak sedar bila saya telah dapatkan Shop Ads kerana asyik fokus kepada Discovery Ads sahaja.
Disini saya bukan hendak mengatakan bahawa saya memperolehi Shop Ads dari Shopee tetapi membuktikan faedah-faedah sampingan yang anda akan perolehi apabila ada sertai Shopee.
Shopee tidak akan memberikan anda semua faedah ini tetapi secara perlahan. Oleh itu sabar adalah keyword jika anda mahu berniaga melalui Shopee.
Using Search Ads to Advertise Your Shop
Enhance your shop visibility and product sales using Shop Search Ads. Shop Search Ads features your shop name, shop voucher and products most relevant to shoppers*, with the option to customise your ad's picture and tagline .
*Note:
- Shop Search Ads will show the 3 products most relevant to shopper's search terms and the most relevant vouchers that the shopper is eligible for.
- If your shop doesn't have an applicable voucher, Shop Search Ads will display the 4 most relevant products.
Why should I use Search Ads to advertise my shop?
- Grow brand awareness
Show your shop at the top position of search results page and drive shoppers to discover your shop.
- Grow sales
Bring relevant shoppers to your shop or product collection to purchase your products.
- Deepen shopper engagement
Highlight your unique selling point, connect with shoppers, drive them to your shop or product collection.
How do I get started?
1. Set your ad budget and duration
Your ads will run until your
- Budget runs out or
- Ads Credit runs out or
- Ad duration comes to an end
2. Add a picture and craft your tagline
Set a relevant picture and tagline to drive shoppers to click your ad
3. Select your ad landing page
Direct shoppers to your shop or product collection page
4. Choose keywords relevant to the products on your landing page
You can use Shopee recommended keywords or choose your own.
5. Set a bid price for each keyword
The bid price is the highest amount you are willing to pay for each click on the ad.
How will I be charged?
You will only be charged when shoppers click on your ads. The cost will be deducted from your Ads Credit.
To protect sellers, the Shopee system auto-detects invalid clicks, for example, repeated clicks from the same shopper or automated clicks. You will not be charged for such clicks.
What determines my ad's exposure?
As multiple sellers advertise their shops with Search Ads, your ad competes with other ads to be displayed at the top of search results page.
Your ad exposure is determined by 2 factors:
1. Cost-per-click bid price refers to the highest price you are willing to pay when a shopper clicks on your ad.
- The higher your bid price, the more likely your ad will be displayed
- The actual price charged is often less than your bid price. The Shopee ads auction system calculates the minimum amount required to show your ad
2. Shop relevance is determined by the quality of your shop and how relevant your shop is to the chosen keyword. The higher your shop relevance, the more likely your ad will be displayed.
*Note: If your shop does not have enough products relevant to the keyword, your shop ad will not be shown to shoppers.
Who can use Search Ads to advertise their shops?
Shop Search Ads is currently open only to:
- Sellers with ‘Mall’ or ‘Preferred’ status
- Selected sellers with good track record in sales & shop ratings
- Sellers with cigarettes-related product will not be eligible for Shop Ads